Yesterday at the World Economic Forum Annual Meeting in Davos, Nike along with partners launched GreenXchange, “a digital platform and system that promotes the creation, sharing and adoption of technologies that have the potential to solve important global or industry-wide sustainability challenges.”

Don Tapscott, who covered the launch, notes in his post that, “new approaches to collaboration enable new business models that empower companies to create better value for consumers.”

Everywhere I look I feel like I’m seeing new and innovative collaboration efforts that are producing really amazing products or events, and like Tapscott says–better value.

It’s great to see a leader in design such as Nike taking this step and I think the GreenXchange will play an important role in furthering sustainability iniatives within the fashion industry.

Looking Forward category: These entries explore student works, promising developments in sustainable design and other inspiring news.

Tags: collaboration, Davos, Nike, sustainable design

This entry was posted on Thursday, January 28th, 2010 at 5:19 pm and is filed under Looking Forward. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.