Make a Fashion Statement!
This summer Jessa Brinkmeyer, owner of the Chicago-based eco-boutique Pivot, took a step back from day-to-day business activities to think about the challenges of reaching out to people about eco-fashion and encouraging people to shop with her. Not only is education involved in promoting eco-friendly design, but a sense of style, excitement and fun that fashion should always involve, must also be felt. At times it can be a difficult message to deliver.
Jessa called on Euro RSCG Chicago for a little help with sharing Pivot’s mission and the values of eco-fashion. Soon a new campaign was born.
“Make a Fashion Statement” embodies the idea that eco-friendly fashion can be beautiful and alluring, while expressing your values and a desire to support a more sustainable world. The campaign encourages people to make a connection between fashion and their personal environmental impact, local economies and more thoughtful commerce. Lines such as, “Do the clothes you wear, wear out the world?” “Be green in any color you like” and “Good karma is in” evoke that connection.
With a combination of high-fashion artwork and compelling copy, Jessa sees “Make a Fashion Statement” as an opportunity to further define both Pivot and her interpretation of eco-fashion. She hopes a far-reaching dialogue can be developed around the campaign, benefiting eco-fashion designers and retailers everywhere.
A discussion on Twitter will be structured around the #MAFS hashtag to make it easier to follow statements and thoughts shared. Through Pivot’s Twitter account (@PivotEcoFashion) Jessa will ask followers and their networks to contribute by sharing how they use fashion to make substantive statements, interpret eco-fashion and more.
Pivot will host a party on Wednesday, October 7th from 6 to 9 p.m. (1101 West Fulton Market) to view Euro RSCG’s dynamic work. The event will also feature a trunk show with Chicago designer Lara Miller, drinks and food by vegan caterer Artfully Delicious.
